Mizuno to launch new tagline

Mizuno, the maker of running shoes and trainers for fitness fanatics and beginners, has announced that the company is to have a new tagline for 2008.

The new global message for the Mizuno company - ‘Never Settle’ - is thought to encapsulate the connection between the legacy of the company’s founder, Rihachi Mizuno, and the challenges in shoe design which the company says it is pushing forward.

Bob Puccini, president Mizuno USA, and chairman, Mizuno Canada, said; “Mizuno Corporation was founded on integrity, passion, and commitment to quality equipment and the ideals of sportsmanship.”

He added that the company, which celebrated it’s 100th anniversary in 2006, is rooted this belief of ‘Never Settling’, and the success of Mizuno over the last 100 years is “a direct result of his vision and commitment to excellence”.

Rihachi Mizuno’s great grandson, Hideto, is presently in charge of Mizuno and behind the new branding for the company.

If you are looking to play golf, visit the gym, or get on the squash court then you will need suitable footwear.

Shoes from Mizuno, Keen and Merrell are available here at Fitness Footwear.