Hi-Tec ready to take on India

Quality footwear company Hi-Tec has confirmed its partnership with Chogori as distributor of the shoes in its new target market of India.

Chogori India welcomed the idea of working with Hi-Tec, announcing that the region of Rajasthan would be the leading area for distribution of the company’s shoes, once they are available for sale on October 1st.

Chogori India director for sales and marketing B D Nathani said that shoes from the UK sports company would hopefully achieve eight per cent of their 2007-2008 sales in the Rajasthan area.

Rajahstan residents will find the shoes available at branded outlets in Jaipur, Jodhpur, Udaipur and various other cities, with Chogori and Hi-Tec hoping to see sales of 100,000 for the first year.

“Now we have extensive retail experience in the Indian footwear market and are distributing brands like Crocs and Hi-Tec”, said Mr Nathani, confirming the suitability of his distribution company as potentially successful marketers of Hi-Tec.

UK customers seeking the benefits of the brand’s footwear need look no further than Fitness Footwear, where a selection of its high quality outdoors are available.

The Hi-Tec Lava Run model is a bargain at £49.99, while some may prefer the strength of Altitude IV WP or the V-Lite Rapidhike.