New Balance News
New Balance launches new ad campaign
New Balance has launched a new advertising campaign to promote its new NB ZIP technology.
The Positive Energy campaign has been devised by the Almighty advertising agency and will take the form of 15-30 second spots which will air across a number of popular websites such as Google, YouTube, Facebook, and Yahoo!.
Greg Pulsifier, a marketing specialist with New Balance, said: "We developed the "Positive Energy" campaign to target serious youth athletes and build momentum behind the next evolution of our NB ZIP collection that debuted this month.
"Almighty's campaign creates a multi-channel brand experience with a clear path to retail conversion through the use of engaging digital, viral, and sweepstakes components."
The NB ZIP 8507 running shoe and the 8517 training shoes are available now.
Fitness Footwear sells a range of high-performance running shoes including an extensive selection from New Balance.
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