New Balance News

New Balance high performance 'Positive Energy' technology launched

Sportswear brand New Balance has launched its latest campaign, which the firm has stated promotes a message of Positive Energy.

Fifteen and thirty-second advertising spots on television and across a number of mobile media have accompanied the roll-out, along with the tagline 'Energy In, Energy Out'.

New Balance's Zip trainers contains the technology - responsive cushionable shoes which can absorb shock in order to allow athletes to run and jump with greater ease.

Greg Pulsifer, the company's interactive marketing specialist, commented that marketing firm Almighty have designed the promotion to "target serious youth athletes".

He added: "Almighty's campaign creates a multi-channel brand experience with a clear path to retail conversion through the use of engaging digital, viral, and sweepstakes components," he said.

New Balance initially began life as a firm specialising in shoe accessories, such as arches, for footwear and hiking boots. It was formed in 1906.

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