New Balance News
New Balance teams up with advertising experts
Quality footwear brand New Balance has formed a partnership with creative advertising agency BBDO New York.
The footwear giant chose BBDO over fierce competition ion the shape of Arnold WorldWide, Cramer-Krasselt and Element 79, entrusting the new partner with the job of re-branding the firm.
New Balance is reportedly aiming to double in size and to build on 2006 sales totalling $1.55 billion (£750 million).
The credentials of BBDO are already well-proven, with the firm having worked on prominent recent ads for Diet Pepsi Max.
Working with the top footwear brand will now require new skills and a new approach, in order to help an expanding company capture more of the running shoes market.
Running shoes and hiking shoes from top brands are available here at Fitness Footwear, with many very reasonable prices on offer.
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