Brand exclusive technologies designed specifically for each manufacturer’s footwear.
Sports and outdoor brands are forever creating innovative new ways to provide the comfort, support and protection needed for superior performance footwear.
Many of these technologies are brand specific and patented to protect their intellectual property. So while many brand specific technologies are very similar, few are exactly the same.
Footwear manufacturer technologies vary from supportive midsoles and fit improving 360° wraps to moisture wicking linings and lightweight materials to optimise specific areas, tailoring products to particular terrain types or providing extra comfort during outdoor activities.